With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise? Did you know that there are 3x more email accounts than Facebook & Twitter accounts combined? Or that you are 6x more likely to get a…
Your business is only as secure as the data you hold. If you are hacked it can lead to loss of personal and financial data for you or your clients; disruption to your website; or worst-case scenario financial loss. It is imperative therefore that you put multiple systems in place to protect your network, website,…
Building a website can be a lot like putting together a jigsaw puzzle–sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart. How do you avoid hiring a designer or…
If you’ve been wondering lately whether or not your website needs improving, I’ve put together a short-list of reasons you probably should invest in a new site. I’ve focused the list around marketing targets mostly because the purpose of your website is to generate leads, not to impress your friends. Let’s dive right in… 1….
Your e-commerce site is beautifully designed, but is it user-friendly? There’s a lot more to creating an ecommerce site that sells than a fast loading, mobile-responsive design. When it comes to converting traffic into money, UX(User Experience) matters. While there are hundreds of potential best practices to follow, there are also common UX mistakes that kill customer confidence. Complex,…
1. Hiring a designer not familiar with social media Once upon a time, social media did not exist (or it was so new) that a good web designer was simply one with coding knowledge and a great eye. But your web designer now MUST be up on social media trends and habits if he or…
What is Responsive Design? When updating your web design, one of the best things you can do is incorporate a responsive design. A responsive website allows you to have one website with one URL that will display properly on any device a website visitor is using. Whether your prospective client is searching for your business on…
1. Full-width Images Full width image and video sliders are very trendy these days. Studies have shown that large images make people stop and take notice. It’s exactly that kind of ‘interruption’ that contributes to higher levels of conversion. 2. Split Screen Layouts By using a split screen, you quickly allow your audience to ‘choose…
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