How Does Website Design Impact Your Business?
Posted on: May 09, 2017
Your website design is the face of your business, and you want it to look and sound good. It needs to be well designed and attractive, but it also needs substance—your website needs to quickly and efficiently communicate that you understand your client’s needs and can offer solutions. The first thing a potential customer will do is visit your website, and from that visit form opinions about your products and services, website design can impact your business easily. If that opinion isn’t favorable, they are likely to take their business somewhere else. If they like what they see, they will take the next step toward doing business with you.
About 96% of web users admit that the site can affect the product or services which the customers want to buy or engage with. Your customers would turn to the internet to check on your company and then form an opinion about your brand before they make a direct contact with you. Digital presence, specifically your company’s web design ; is an absolute essential in the second decade of the 21th century. 96% of the respondents are of opinion that business owners need to prioritize their investments on web design so as to gain a competitive edge.
Whenever we hear of a new product or service the first thing we tend to do is take a quick look at their official website. More than 87% of the respondents in a recent survey said that this is what they usually do. The website of your business has an important role to play in the perception of your customers and the success of your business. A company get about 20-25 seconds to create a lasting impression on the minds of their customers through their website and therefore they should make the most of these moments.
You have likely heard the phrase “content is king.” That means you can have the most beautiful website ever, but if the content is weak, your website won’t have impact. Your content needs to be concise, focused, and all about the client’s needs. Writing about how great your products and services are won’t really demonstrate how you can help your clients. People want to feel understood, and your content is where you do that.
Your home page should ideally include a description of the client challenge you solve, written in approximately 200 words. People don’t spend a great amount of time on a home page—this is where they decide to probe deeper. Do you job here, and they’ll click on to your products, services, or other pages. You can go into more detail on these subpages—whatever is necessary to describe how you can help the client. Above all, every page on your website needs to be about how you help the client. Regardless of how many you pages you have, a website design project should start with content first. It is the most critical part of your website.
Make it easy for your users to find what they are looking for. If your website is hard to navigate and it’s difficult to find information, your visitors will get frustrated and go find another site to visit. Same with slow load times. Be mindful of loading speeds when you design the website. Visitors don’t have the patience to wait for all of those images to load. Your website must load fast and display well on every browser and any device.
You website navigation needs to be clear, logical, and intuitive. Getting cute with navigation names may seem like a good idea, but not if users can’t figure out where to go for pricing information, services, or even a way to contact you.
Another important part of the user experience is ensuring your site is mobile friendly. Statistics vary, but somewhere around 60% of users access websites on mobile devices. Make sure your website design is mobile friendly.
The quality of your website can make or break your business. Just creating a website isn’t going to suffice since your customers are going to have a high expectation of the functionality and design of your site. Your web design is required to infuse a sense of reliance and credibility so that the brand experience of your visitors is unparalleled. Your business would surely incur a loss whenever you fail to achieve this end. Lets take a look at the survey results:
- All the respondents unanimously agree on the point that they leave a website if its poorly designed or hard to use.
- 96% of the respondents agree that a badly designed site can affect the growth of a business negatively.
- 89% of the respondents agree that a website which is out of date can negatively affect the trust in the company.
- 91% says they have left a site because of the link errors and the typos.
- 80% of the respondents say that they tend to choose one product or service over other since it came with a well designed site.
Best practices in website design change rapidly. You want to keep your look current and fresh. Visiting a website that looks dated is a sure fire way to make someone question your professionalism—people respond more positively to things that look good, including websites. That means your web design needs to be professional, modern, and clean. Because you will likely need to refresh the look of your website every few years, make sure you use a web design platform that is easily adaptable. You don’t want to have to redesign the entire site every time you need a refresh. Working with an experienced web designer will help ensure you have the flexibility for future change.
Bottom line: Your website can have a tremendous impact on your business. If you pay attention, you will be well on your way to building a site that enhances your business and elevates you above your competition.