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25 Incredible SEO Statistics

Posted on: Feb 01, 2018


What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.



  1. 93% of online experiences begin with a search engine
  2. Google currently holds 80.5% of total search engine market share (up from 65.5% in January 2016)
  3. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative
  4. 81% of people perform some type of online research before making a large purchase
  5. 47% of consumers view 3 – 5 pieces of content created by a company before talking to a salesman from that company
  6. 72 of online marketers describe content creation as their most effective SEO tactic
  7. 75% of people never scroll past the first page of search engines
  8. 61% of internet users do research on a product online before making a purchase
  9. The average first page result on Google consist of 1,890 words
  10. Leads from search engines have a 14.6% close rate, while outbound leads (ex. Cold-calling, direct mail, etc.) have a 1.7% close rate
  11. 70-80% of people ignore paid search results, choosing to only click on organic listings
  12. Bounce rates increase by 50% f your website takes 2 seconds extra to load
  13. Conversions fall by 12% for every extra second that it takes your website to load
  14. Voice search currently accounts for 10% of total searches


Local SEO

  1. 72% of consumers who perform a local search visit a store within 5 miles of their current location
  2. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
  3. 88% of consumers trust online reviews as much as they trust personal recommendations
  4. 86% of people look up the location of a business on Google Maps
  5. 78% of location-based mobile searches result in an offline purchase
  6. 18% of location-based mobile searches result in a sale within one day


Mobile SEO

  1. As of 2015, more searches are done every day on mobile devices than desktops
  2. 87% of people who own a smartphone use a search engine at least once a day
  3. Mobile e-commerce revenue is projected to grow to 50% of total e-commerce revenue by the end of 2017
  4. The average person spends 4.7 hours on their phone every day
  5. 40% of mobile website visitors will leave the site if it takes more than 3 seconds to load



Ahern, Pat. "25 Mind-Bottling SEO Stats for 2017 | Junto." SEO Insights | Junto. N.p., 2 Mar. 2017. Web. 04 July 2017.
Fishkin, Rand. "SEO: The Beginner's Guide to Search Engine Optimization from Moz." Moz. N.p., 04 Mar. 2014. Web. 04 July 2017.