A well-written job ad is the first impression you make with potential candidates. It’s your first opportunity to promote your company’s values and culture. A strong job posting can draw attention to the role and your company which results in better quality applications and more interviews.

Alongside describing the job, and listing the required skills and qualifications, as well as certifications, education and experience, as well as the preferred qualifications A great job description should include important details about your hiring process from beginning to end. This will ensure that you and the applicant are on the same page in terms of what you expect from them. It can also help prevent candidates being ghosted or dropping out and also an efficient, fair hiring process for all involved.

Make sure you use a simple, clear language that is easily understood by all kinds of audiences. Avoid jargons and cliches that can make it difficult for potential applicants. It’s also important to use job ads as an opportunity to promote and support your diversity initiatives, so make sure the language used does not exclude any groups of people.

Make sure to mention key advantages and perks when you post your job. If your company offers https://dailyjobads.net/how-to-make-a-career-in-advertising-agency free lunches, a beautiful office with a view, or allows flexible work hours, it is worth including these in your job descriptions since they can tip the candidate’s favor over an opponent. You should also mention any volunteer work or community involvement that your company is involved in. This is something potential employees consider when choosing which company to apply to.